is not only about making you smile.
It also contains three essence values that we pursue through our skincare products.
We'd like to give you a smile
Our brand was motivated by a Korean word,‘Miso’.
‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’.
Combining those two, we started this brand
with a mission to make people smile.
For brand identity, we created a logo that delivers a clear understanding
of the core value while making our brand more iconic and unique.
Behind the Brand
We have created our own characters and illustrations to reflect
the brand philosophy and identity more clearly on product packaging.